PIXEL POSM MDU / POWER WING / POP UP DISPLAY

When your product sell-through numbers aren’t hitting the goals you established in your business plan, you know it’s time to evaluate how you are marketing and promoting your products.

Using colourful, creatively designed displays in retail helps you meet and communicate with customers right where they are. Rather than taking their time doing comparison shopping online, they’re actually in a real, brick-and-mortar building where they’re primed to make purchases—now. You just need to do a bit more to get your products in front of them when they’re milling about pushing a shopping cart.

What type of display might be best for the kinds of products your company is selling in retail locations? It pays to be open minded about methods to promote your items since you might find a way to build market share faster than competitors when you take pains to stand out.

Chances are that you’ve heard of power wing displays, which are also known as sidekick or gravity feed displays. They are a unique type of point-of-purchase or POP display that you can hang or attach to store shelving.